LIVIA GONDIM INTERIOR
The project that won back the Interior Design clients in Europe and America after 24 years in the industry.
Livia Gondim is an interior designer with over 24 years of experience, delivering high-quality projects across Italy, Brazil, US, Canada and Portugal. Her work blends practical functionality, comfortable ergonomics, and sophisticated aesthetics, creating spaces that are not only beautiful but also sustainable in its maintenance. Yet, despite her impressive track record, Livia found herself struggling with a lack of visual credibility. Her clients often judged her before experiencing her designs, which resulted in decrease of sales since they said it got them thinking she wasn't the best fit for their project when her website seemed amateur - even asking her to reduce her fair price.
Livia realised that while her work spoke volumes, her brand didn’t reflect the same level of professionalism and quality. She needed a brand that would communicate her expertise and build trust with potential clients from the outset - the ones who prioritised quality over price.
After a thorough review, we identified the core issue: Livia's brand lacked a cohesive identity that mirrored the excellence of her work. The messaging was superficial and didn’t foster a strong connection with her clients like the high capacity of projecting their residential and commercial spaces. Our strategy was to craft a visual identity that would resonate with her target audience - the families and business owners aiming an elegant and neoclassic space, create a sense of trust, and clearly communicate the sophistication of Livia’s designs.
LIVIA GONDIM INTERIOR
The project that won back the Interior Design clients in Europe and America after 24 years in the industry.
Livia Gondim is an interior designer with over 24 years of experience, delivering high-quality projects across Italy, Brazil, US, Canada and Portugal. Her work blends practical functionality, comfortable ergonomics, and sophisticated aesthetics, creating spaces that are not only beautiful but also sustainable in its maintenance. Yet, despite her impressive track record, Livia found herself struggling with a lack of visual credibility. Her clients often judged her before experiencing her designs, which resulted in decrease of sales since they said it got them thinking she wasn't the best fit for their project when her website seemed amateur - even asking her to reduce her fair price.
Livia realised that while her work spoke volumes, her brand didn’t reflect the same level of professionalism and quality. She needed a brand that would communicate her expertise and build trust with potential clients from the outset - the ones who prioritised quality over price.
After a thorough review, we identified the core issue: Livia's brand lacked a cohesive identity that mirrored the excellence of her work. The messaging was superficial and didn’t foster a strong connection with her clients like the high capacity of projecting their residential and commercial spaces. Our strategy was to craft a visual identity that would resonate with her target audience - the families and business owners aiming an elegant and neoclassic space, create a sense of trust, and clearly communicate the sophistication of Livia’s designs.
PRODUCTION
INDUSTRY RESEARCH, BRAND VALUES & VISUAL STRUCTURE
Through meetings and moodboard approvals, we developed a new visual identity that aligns with Livia’s refined design approach. Projecting inspiration from neoclassical, Scandinavian, and sophisticated architectural styles, we created a logo that speaks elegance and strength, patterns, webdesign templates, social media templates with sales conversion script attached that represent expertise.
The triangular shaped logo with thin serifs embodies sophistication, while the primary green and beige colours convey a sense of class and authority, as well as Livia’s connection to nature—an essential part of her design philosophy and appreciated by her past clients. A complementary beige palette adds warmth, reflecting the refined perspective that Livia brings to her projects.
To further represent strength and connection with natural textures and high contrast, we incorporated the moose symbol. The chess pattern, subtly used in the branding, brings out the high-level strategic thinking reference—a quality Livia consistently brings to her productions.
These elements were applied across all platforms: the website, social media, and even physical materials, her team office, reinforcing a sense of community and belonging among Livia’s clients. Each touchpoint was crafted to tell Lívia’s story in the architecture field and present the exclusive experience and style she offers.
PRODUCTION
INDUSTRY RESEARCH, BRAND VALUES & VISUAL STRUCTURE
Through meetings and moodboard approvals, we developed a new visual identity that aligns with Livia’s refined design approach. Projecting inspiration from neoclassical, Scandinavian, and sophisticated architectural styles, we created a logo that speaks elegance and strength, patterns, webdesign templates, social media templates with sales conversion script attached that represent expertise.
The triangular shaped logo with thin serifs embodies sophistication, while the primary green and beige colours convey a sense of class and authority, as well as Livia’s connection to nature—an essential part of her design philosophy and appreciated by her past clients. A complementary beige palette adds warmth, reflecting the refined perspective that Livia brings to her projects.
To further represent strength and connection with natural textures and high contrast, we incorporated the moose symbol. The chess pattern, subtly used in the branding, brings out the high-level strategic thinking reference—a quality Livia consistently brings to her productions.
These elements were applied across all platforms: the website, social media, and even physical materials, her team office, reinforcing a sense of community and belonging among Livia’s clients. Each touchpoint was crafted to tell Lívia’s story in the architecture field and present the exclusive experience and style she offers.
BRAND IN ACTION
PRINTING, MARKETING STRATEGY & COMMUNITY OF BUYERS
Once the new identity was approved, we moved into implementation. We ensured that every part of the brand’s communication—from customer service to social media—reflected Livia Gondim Interiores' core values of elegance, function, and exclusivity.
The transformation was remarkable. Livia’s updated brand attracted new clients and earned her increased credibility within the industry. Her visual identity now acts as a powerful introduction to her work, establishing credibility even before clients experience her designs.
Over the past 23 years, this revitalised branding has helped Livia sustain her business and build a solid reputation as a trusted professional in the field. The exclusivity and trust conveyed through her brand have become cornerstones of her success.
Today, Livia Gondim Interiores stands as a symbol of prestige and distinction, inspiring clients to engage with the brand and experience the transformative impact of her design expertise and she doesn't work overloaded with minimal prices. She's now able to work as much as she chooses with her team, charging her fair prices while gaining new leads constantly.
BRAND IN ACTION
PRINTING, MARKETING STRATEGY & COMMUNITY OF BUYERS
Once the new identity was approved, we moved into implementation. We ensured that every part of the brand’s communication—from customer service to social media—reflected Livia Gondim Interiores' core values of elegance, function, and exclusivity.
The transformation was remarkable. Livia’s updated brand attracted new clients and earned her increased credibility within the industry. Her visual identity now acts as a powerful introduction to her work, establishing credibility even before clients experience her designs.
Over the past 23 years, this revitalised branding has helped Livia sustain her business and build a solid reputation as a trusted professional in the field. The exclusivity and trust conveyed through her brand have become cornerstones of her success.
Today, Livia Gondim Interiores stands as a symbol of prestige and distinction, inspiring clients to engage with the brand and experience the transformative impact of her design expertise and she doesn't work overloaded with minimal prices. She's now able to work as much as she chooses with her team, charging her fair prices while gaining new leads constantly.
About Nivia Wood
Nivia Ribeiro Wood is a married graphic, web, product designer, copywriter and 2D Illustrator based in Brisbane, Australia.
With nearly 10 years of global experience creating functional and artistic solutions through proactive communication and leadership across Australia, Canada, Italy, United States, Brazil and Portugal.
Her approach combines creativity, function and commitment to sustainable practices in Branding and through that method Nivia started to advise small businesses seasonally and celebrate their great results.
Nivia's goal is to transform non authentic and unperceived brands into high credible, audience-favourite choices through authentic storytelling and design that makes the audience feel proud of engaging with.
About Nivia Wood
Nivia Ribeiro Wood is a married graphic, web, product designer, copywriter and 2D Illustrator based in Brisbane, Australia.
With nearly 10 years of global experience creating functional and artistic solutions through proactive communication and leadership across Australia, Canada, Italy, United States, Brazil and Portugal.
Her approach combines creativity, function and commitment to sustainable practices in Branding and through that method Nivia started to advise small businesses seasonally and celebrate their great results.
Nivia's goal is to transform non authentic and unperceived brands into high credible, audience-favourite choices through authentic storytelling and design that makes the audience feel proud of engaging with.
GRAPHIC DESIGN | COPYWRITTING | WEBDESIGN | 2D ILLUSTRATION | CONTENT CREATION | BRAND VISUAL ID | MARKETING ADVISOR
